Premier League x Sorare
Brief
Launch the partnership between the Premier League & Sorare with a narrative based product film & shoot stills to support the hero film through static ads & social content.
Role
Lead client service representative and point of contact for the ECD, CMO and Head of Partnerships at Sorare. Ensured the smooth running of the creative process from briefing to delivery by managing team members, leading client comms and addressing feedback from the Premier League
Impact
6.83 million Total Views
112K Engagements
98% Positive Sentiment
169K Sign-ups
134K New User Drafts on Sorare
274K Total PL Drafts on Sorare
The 90 second hero film launched the Premier League on the fantasy league game Sorare that lived on Sorare and the Premier League’s owned digital channels.
The film simplified Sorare gameplay and featured talent such as renowned football journalist Fabrizio Romano and the Sorare influencer John Nellis.
