Launching Sky Protect
Brief
Launch the unique Sky Protect offering of home insurance combined with smart tech with a 360 through the line campaign.
Role
Responsible for client and stakeholder management throughout the campaign to ensure the creative idea sat through the line across multiple disciplines. I liaised with brand and creative teams client side and specialist agencies externally such as media, PR, social & OOH.
Impact
Brand awareness of Sky Protect increased by 42% post launch.
The Star Rating score (predicting the long term brand growth based on the ad’s creative quality) was ranked 63%.
The Spike Rating score which predicts the short-term sales effect over 8-10 weeks post airing was rated ‘exceptional’.
The hero film used the recognisable storylines of fairy tale characters to depict the Sky Protect product offering. The film lived on linear TV and cinema placements whilst character specific films lived on VOD.