Brief

Announce the return of the holiday season on social with the return of the Starbucks red cup for the EMEA regions.

Partner with influencers to drive awareness and consideration of the limited edition summer drinks for Starbucks UK.

Role

Agency lead facilitating the strategy, creative and production elements of the campaign. Each film abided by TikTok best practices and trends whilst meeting set criteria for Starbucks EMEA.

Similarly for Starbucks UK, I was the agency lead and project manager responsible for all aspects of the delivery process.

Impact

Delivered x3 authentic TikTok films to a total combined audience of over 1.2 million Starbucks fans on TikTok.