Connecting Jameson With Culture
Brief
Position Jameson as a brand that supports music culture by partnering with an event company and a media owner. Sofar Sounds gave Jameson brand in hand moments through live events around the UK whilst Vice and Noisey created a six part content series, giving practical advice on breaking into the music industry.
Role
For the project I assumed a hybrid role that spanned across client servicing and project management, overseeing the project across multiple touch points and stakeholders. Additional responsibilities included briefing talent, reviewing media plans and writing post campaign reports.
Impact
Overdelivery of Impressions (137%), Reach (263%) and Video Views (151%) across Facebook, Instagram and Snapchat. Overdelivery of Reach (115%) and Swipe Ups (179%) on display assets across Vice owned and operated channels.
BRIEF
Keep Jameson front of mind in lockdown through the subcultures of food, sport, gaming and comedy
ROLE
For the project I assumed a hybrid role that spanned across client servicing and project management, overseeing the project across multiple touch points and stakeholders. Additional responsibilities included briefing talent, reviewing media plans and writing post campaign reports.
IMPACT
Overdelivery of Impressions by 7% and 95% average listen through rate of branded content across 6 podcasts