Bringing The Dominos TVC to Twitch
Brief
Bring the Domin-oh-hoo-hoo creative campaign to life on Twitch by harnessing the power of a live multiplayer environment.
Role
Project and stakeholder management ensuring alignment between client objectives and stakeholder delivery. My role also included media planning, reporting and creative strategy consultation.
Impact
The three streams saw 12,000 yodel comments, earned 350k impressions and delivered 900k minutes of content watched.
To amplify the campaign on Twitch, we turned the yodel TVC into a game where a yodel timer would appear giving viewers a chance to win prizes.